Old is Gold in Lodi these days as a group of Lodi Vintners have come together for an experiment of sorts. What happens if vines over 50 years old..
Now that many Baby-Boomers are retiring, wineries are starting to shift their marketing focus to attracting and nurturing a younger generation.
Engaging the under-40 crowd requires different strategies.
Sure, we have educational sessions, but Zephyr put together a fabulous selection of field trips, wine dinners, and excursions to make the 2016 Wine Bloggers Conference in Lodi a memorable experience.